Why Amazon (AMZN) fell 10.71%

Amazon (AMZN) fell 10.71% on October 29, 2026 — Soft Q4 guide and EPS miss sink Amazon.

What happened

Amazon fell 10.7% after Q3 operating profit beat estimates but EPS missed and Q4 guidance came in soft. The stock reacted to the forward outlook rather than the quarter's profit beat.

Why it moved

A soft Q4 guide signals slower growth or margin pressure ahead, which can outweigh a profit beat for a stock priced on future earnings. Investors marked down the forward path, and the EPS miss added to the reset.

Why it matters

Amazon is a core spender in the Hyperscaler Capex theme, where cloud and AI infrastructure spending drives the earnings outlook.

What would break the thesis

If investors focus on AWS or retail margin strength and management later clarifies guidance upward, the drop should fade. Continued margin pressure into Q4 would confirm the guidance concern.

Sources

Trade AMZN 24/7 →

More AMZN moves