---
symbol: "BB"
name: "BlackBerry"
date: 2026-09-24
change_pct: -3.733439926907266
direction: "down"
event_type: "other"
url: "https://perplo.app/why/BB/2026-09-24"
updated_at: 2026-09-24T01:06:30.329Z
---

# Why BlackBerry (BB) fell 3.73% on September 24, 2026

BlackBerry (BB) fell 3.73% on September 24, 2026 — Flat sales derail BlackBerry turnaround bet.

## What happened

BlackBerry's latest business update showed flat sales, offering no evidence of a turnaround — a concrete miss against the narrative that software and security licensing would drive renewed growth.

## Why it moved

Stagnant revenue keeps investors skeptical of the company's ability to re-rate on software momentum; without top-line acceleration, any security-pivot story remains theoretical and unproven.

## Why it matters

BlackBerry trades on the retail squeeze narrative, but the fundamental turnaround thesis — reignition of software and cybersecurity revenue streams — is not materializing, undermining the bull case.

## What would break the thesis

A return to revenue growth, especially in software and security segments, or evidence of margin expansion, would validate the re-rating thesis and could reverse the selloff.

## Sources

- [Should You Trim Or Add To Your BlackBerry Position Now?](https://finnhub.io/api/news?id=0b0dda84551fe6e11eba9f4fcfd3490a2e7aa88a718a3b89938fcfd6e6c7221f) — Yahoo

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