---
symbol: "EBAY"
name: "eBay"
date: 2026-10-29
change_pct: 3.890918358678118
direction: "up"
event_type: "guidance"
url: "https://perplo.app/why/EBAY/2026-10-29"
updated_at: 2026-10-29T01:07:01.058Z
---

# Why eBay (EBAY) rose 3.89% on October 29, 2026

eBay (EBAY) rose 3.89% on October 29, 2026 — Guide beat and raised FY EPS lift eBay.

## What happened

eBay guided fourth-quarter adjusted EPS to $1.48 to $1.53 and net revenue to $3.19 billion to $3.24 billion, then raised full-year adjusted EPS to $6.25 to $6.30, above estimates.

## Why it moved

A raised full-year EPS outlook forces analysts to lift their estimates, which tends to re-rate the stock quickly.

## Why it matters

Within the Consumer & Internet theme, eBay is a mature marketplace whose value depends on sustained buyer engagement and margin discipline.

## What would break the thesis

The rally depends on the fourth-quarter guide holding, especially holiday demand and margin assumptions. If management trims that outlook later or margins compress, the upgrade cycle reverses.

## Sources

- [EBAY SEES Q4 ADJUSTED EPS $1.48 TO $1.53 AND Q4 NET REVENUE $3.19 BLN TO $3.24 BLN, AND RAISES FY GUIDANCE, NOW SEEING FY ADJUSTED EPS $6.25 TO $6.30, ABOVE ESTIMATE OF $6.15, AND FY NET REVENUE $12.62 BLN TO $12.67 BLN](https://t.me/marketfeed/1066395) — MarketFeed
- [$EBAY | EBAY Q326 EARNINGS: REVENUE: $3.20B (EST $3.115B)](https://t.me/marketfeed/1066417) — MarketFeed
- [EBAY Q3 GROSS MERCHANDISE VOLUME $23.17 BLN AND ACTIVE BUYERS 147 MLN, BOTH ABOVE ESTIMATES](https://t.me/marketfeed/1066394) — MarketFeed

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