---
symbol: "HIMS"
name: "Hims & Hers"
date: 2026-11-11
change_pct: -13.88556486282852
direction: "down"
event_type: "regulatory_legal"
url: "https://perplo.app/why/HIMS/2026-11-11"
updated_at: 2026-11-11T12:07:08.741Z
---

# Why Hims & Hers (HIMS) fell 13.89% on November 11, 2026

Hims & Hers (HIMS) fell 13.89% on November 11, 2026 — FTC expands privacy, billing suit against Hims.

## What happened

The FTC expanded its privacy and billing lawsuit against Hims & Hers, and five US states joined the suit, sending the stock down 13.9%.

## Why it moved

A broader case with more plaintiffs raises legal costs and the risk of customer or partner churn, which the market prices immediately as a hit to the business.

## Why it matters

Hims & Hers was swept into the Meme Stocks basket, where the retail squeeze momentum has broken down and speculative flows are exiting rather than chasing.

## What would break the thesis

The stock recovers if the amended complaint is dismissed, narrowed, or settled on manageable terms.

## Sources

- [Hims & Hers Health Faces Expanded FTC Lawsuit Over Privacy, Billing Practices](https://finnhub.io/api/news?id=0476a57ed1b1d5e5175993dddacaa372b4b555e561731f347d389e02b561f5bb) — Yahoo
- [HIMS Stock Faces Dual Blow From Expanded FTC Privacy Lawsuit After Selloff Driven By Q3 Subscriber Loss](https://finnhub.io/api/news?id=78c105a0cc218ea054e1111ac0fcb8798c5d20b91e0035761c2de0ac20e4fa5c) — Yahoo
- [Five US states join FTC suit over alleged Hims & Hers unlawful practices](https://www.investing.com/news/stock-market-news/five-us-states-join-ftc-suit-over-alleged-hims--hers-unlawful-practices-5016982) — Investing.com

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