---
symbol: "HIMS"
name: "Hims & Hers"
date: 2026-11-13
change_pct: -1.992423869729921
direction: "down"
event_type: "regulatory_legal"
url: "https://perplo.app/why/HIMS/2026-11-13"
updated_at: 2026-11-13T00:07:06.154Z
---

# Why Hims & Hers (HIMS) fell 1.99% on November 13, 2026

Hims & Hers (HIMS) fell 1.99% on November 13, 2026 — FTC lawsuit expansion weighs on Hims & Hers.

## What happened

The FTC expanded its lawsuit against Hims & Hers over privacy and billing practices, adding to the legal pressure on the company. The shares fell 2%.

## Why it moved

A broader FTC case raises legal costs and compliance spending, and it can unsettle customers and partners who worry about data handling or billing.

## Why it matters

Hims sits in the Meme Stocks theme, where retail-driven squeezes have lifted names on funding extremes but momentum is now stalling. Regulatory pressure adds to the case that the theme's rally is losing its support.

## What would break the thesis

The thesis reverses if the amended complaint is dismissed, narrowed, or settled on manageable terms. Watch for any disclosed settlement costs or changes to billing practices that would signal the scope of the exposure.

## Sources

- [Hims & Hers Health Faces Expanded FTC Lawsuit Over Privacy, Billing Practices](https://finnhub.io/api/news?id=0476a57ed1b1d5e5175993dddacaa372b4b555e561731f347d389e02b561f5bb) — Yahoo
- [HIMS Stock Faces Dual Blow From Expanded FTC Privacy Lawsuit After Selloff Driven By Q3 Subscriber Loss](https://finnhub.io/api/news?id=78c105a0cc218ea054e1111ac0fcb8798c5d20b91e0035761c2de0ac20e4fa5c) — Yahoo

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